| MEDIA
NEWS |
YouTube fastest growing online brand
Accorsding to research by Nielsen/NetRatings,social networking and video site YouTube is the leader among the fastest growing online...
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Dramatic and accelerating changes across all communications
Today August 10 2006, Office of Communications, Ofcom published its annual Communications Market Report for 2005 revealing new trends in the television,...
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| BUSINESS
NEWS |
Judging Creative Ideas
A joint industry initiative for judging creative ideas has been published today 10 July 2006. The initiative is a joint effort from the IPA, ISBA,...
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Online records largest advertising gain
According to the Advertising Association, the internet recorded by far the largest gain in percentage terms in 2005, rising by 65.6% when measured...
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MARKETING NEWS |
Viral Advertising
Wikipedia describes viral marketing and viral advertising as marketing techniques that seek to exploit pre-existing social networks to produce increases...
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Switching Channels may be history
Royal Philips Electronics patent application that would prevent viewers from switching channels during commercials...
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