YouTube fastest growing online brand
Posted:Friday, September 15, 2006

Accorsding to research by Nielsen/NetRatings,social networking and video site YouTube is the leader among the fastest growing online brands in the UK followed by Flickr and MySpace.

The results based audience growth for the first six months of 2006 show that You Tube is the fastest growing website with a 478% increase in unique users.

Flickr the photo sharing site is in second place with 131% growth, followed by MySpace with a 98% growth in third. Social network Bebo was placed in eighth place.

Financial services and telecoms are also doing well. The fourth-fastest growing site is American Express with 97% growth and in seventh is Vodafone with 86% growth.

The figures also show the top online brands in terms of female users, with ninth fastest growing online brand the cinema chain Odeon taking top spot, with 59% of its audience women.

In second place is Bebo, third is Vodafone and fourth MySpace while You Tube is eighth with a female audience of 36%.

YouTube

YouTube is a place for people to engage in new ways with video by sharing, commenting on, and viewing videos. YouTube originally started as a personal video sharing service, and has grown into an entertainment destination with people watching more than 70 million videos on the site daily.

Flickr

Flickr is an online photo management and sharing application.

MySpace

MySpace describes itself as an online community that lets members share photos, journals and interests with their network of mutual friends

Bebo

Bebo is a social networking site where members can stay in touch with their College friends, connect with friends, share photos, and discover new interests.

Top 10 growth brands

1. YouTube 478%
2. Flickr 131%
3. MySpace 98%
4. American Express 97%
5. Photobucket 91%
6. Mozilla 91%
7. Vodafone 86%
8. Bebo 85%
9. Odeon 82%
10. B&Q 72%